Microsoft, Sony, and Nintendo are considering their options for the timing and features of their next generation consoles. In recent news we have heard several announcements about potential designs and human interaction technologies from several companies.
For example, Microsoft announced here that it will introduce a full body motion controller.
Sony registered a PS Cloud trademark here. Also Sony is speculated to announce a new motion sensing controller at E3 this year.
In GDC 2009, OnLive announced the first Cloud based Micro console for TVs which can also be accessed from any Win-based or Mac computer.
A startup company called Canesta specializes in electronic perception technology that enables products to sense, perceive, interact with, and understand the world around them has been gaining grounds in the consumer electronic market.
The layout of the industry keeps changing in light of new technologies and new offerings. The following factors have to be taken into consideration when designing and planning any new hand-held, home based, or even cloud based console (I will be adding more to this list):
- People are open to trying new paradigms of interaction such as the WiiMote and the Apple iPhone touch screen interface. To differentiate your offering, you must come up with an immersive interactive input device
- The Apple iPhone has proven itself as a viable gaming platform. The iTunes App Store just passed a billion downloads. Apple’s investment in creating more robust Apps has paid off big time not only for Apple but for Indie developers as well
- Indie developers and user generated content have to be taken seriously
- The ability to quickly test and iterate the game on the target hardware is crucial. The Hardware can deviate from proven working paradigms (that developers are familiar with) only if it offers something that can’t be achieved otherwise. If you require people to learn something new, it has to achieve something that they could not do before
- The big players know that its all about content, ensure that great content will be available on your hardware and people are likely to buy it and developers are likely to spend more time developing for it
- Publishers would rather use digital distribution rather than physical mediums. Piracy has been increasing and affecting software sales of many consoles
- Price does matter. Offering a premium price will significantly narrow down your user base
- The Wii has expanded the market and performed much better than the powerful PS3 and Xbox 360
- Cloud based computing is getting more popular. It is still unproven for Games and only OnLive seems to have solved the problem. If you plan to make a console that competes against Cloud gaming, it must offer more than just gaming. More about this in the Sony section below
- You can’t expect people in the Middle East and China to pay $60 for a game. The only reason the PS2 sold so well there is that the software was pirated and games sold for $1/game
- Study the numbers (based on http://vgchartz.com/):
Apple reported that it sold more than 30M iPhone and iPod Touch devices by the end of 2008
More than a billion downloads from the App store has been reported
Sony plays a major role in the Gaming Industry. It owns many of the best studios in the world and used to have exclusive content agreements with many publishers (namely Square Enix, Konami, & Capcom).
The PS2 did great, the PS3 is still trying to gain more grounds. The PSP has a unique position in the market (more on this below). Sony has always been trying to push the technology forward with innovations outside of the gaming domain; such as DVD capability in the PS2, Blu Ray in the PS3, movies/music/images/web in the PSP and PS3.
Now that the layout of the market is changing with new potential competitors entering the field such as OnLive, Sony’s offering has to adapt. Sony’s vision to rule the living room is still valid. I use my PS3 to store all my music, digital movies, pictures, and games (obviously). I bought a Tera Byte USB drive that connects to my PS3 and it acts my home desktop. I use my laptop for everything else and my home desktop has not been turned on for months. I heard that some people installed Linux on the PS3 and they use it as a DVR.
To compete against cloud based gaming like OnLive, Sony and even Microsoft need to enrich the experience surrounding their consoles. That applies to hand held devices as well.
The PSP is the only high end hand held gaming device available. The Nintendo DS is great but you can’t play a 3D GTA on the DS. There has been rumors about the PSP 2 (check here as well)which is likely to include a touch screen and a sliding game pad.
For casual gamers, the iPhone games are good enough. But if you want more console quality games in a hand held device, right now your only choice is the PSP. Even though the PSP is filling the serious hand held gaming device niche, it has not been the dominant device in the market.
My dream PSP would be an iPhone with the gaming capability of the PSP. Are there enough people like me who want a high end gaming experience on a mobile device that is more than just a hand held console?
I was thinking about the Amazon Kindle and how it uses the mobile network to access books. What if my Mobile device accesses a cloud computer so I don’t even have to run the game on my device locally. The video is transmitted to me in real time on the network and here you go. I get to play a game like Crysis on my cell phone. That would be cool!! hmmm sounds too ambitious. I wonder if there are tricks that can be applied so that the Cloud does not need to stream all the video frames to me.
I intend to write more about this topic in more detail. There are a lot of hot issues related to this. For example, the battle between Rasterization and Ray Tracing. Which will win in the next gen of consoles? What do these terms mean and what does that mean for the consumer?
What about Nintendo and Microsoft? Is OnLive going to deliver on its big launch during GDC? I guess many of these questions will have answers (at least partially) at E3 this year. I would love to hear what people think about this.