What a huge deal?? I did not see that coming. Interestingly enough, although Vivendi will own 52% of the merged company, the CEO of Activision Robert Kotick will be President and Chief Executive Officer of Activision Blizzard, and Vivendi Games’ Bruce Hack will be CCO of the combined company.
EA recently acquired Bioware and Pandemic and Mythic/Warhammer so they are still bigger. Huge companies with many studios are rising in the industry. Sony is also acquiring studios. Microsoft is also expanding their game studios and trying to offer more exclusives for their systems. Nintendo on the other hand has been laying low in terms of expansion, publishers are choosing to make Wii exclusives based on numbers. Besides, given the Wii’s limited horse power, it can’t handle the same quality expected from next-gen games. It will be very interesting to see what strategy the new Activision Blizzard will take. Personally, I do not think they will change much on the outside. There will be quite a bit of internal structuring. I wonder if we might see the death/rise of a couple of studios.